DeTurista

Paso del Paraná

The store was designed to make travel feel real and exciting from the moment visitors walk in. The space combines colors and playful design elements to immerse guests in the brand’s adventurous world.

Concept

Visualization

Documentation

Production

Installation

First —
The Situation

The brand needed a retail location in a busy shopping center that reflected its adventurous and creative spirit.

First —
The Situation

The brand needed a retail location in a busy shopping center that reflected its adventurous and creative spirit.

First —
The Situation

The brand needed a retail location in a busy shopping center that reflected its adventurous and creative spirit.

Second —
The Challenge

Design a 38 m² store that balances functionality with storytelling. The space needed to be visually engaging, guide visitors naturally, and create a sense of discovery and adventure.

Second —
The Challenge

Design a 38 m² store that balances functionality with storytelling. The space needed to be visually engaging, guide visitors naturally, and create a sense of discovery and adventure.

Second —
The Challenge

Design a 38 m² store that balances functionality with storytelling. The space needed to be visually engaging, guide visitors naturally, and create a sense of discovery and adventure.

Third —
What We Did

We combined warm wooden textures with vibrant violet accents to evoke creativity and curiosity. Every element — from furniture to graphics — was designed to guide visitors through a journey-like experience.

Third —
What We Did

Designed for journeys

Conclusion

The store became more than just a place to book a travel — it transformed into a small adventure in itself, where every detail invites visitors to step into the spirit of the journey before it even begins.