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Buenos Aires Ciudad
Primavera Sound
Buenos Aires Ciudad needed a striking presence at Primavera Sound, one of Argentina's most important music festivals, to position the city as a cultural leader and connect with a young, engaged audience through music and live experiences.
Conclusion
The Buenos Aires Ciudad stage proved that government presence at cultural events doesn't need to feel institutional — when designed with the right energy and purpose, it becomes part of the experience itself, connecting brand and audience through shared moments of culture and celebration.