Lucciano's
Obelisco
Standing in one of Buenos Aires' most iconic locations, Lucciano's Obelisco faced the challenge of creating a unique identity in a high-traffic urban environment. The goal was to transform the gelato experience into something visually striking that would stop passersby in their tracks and invite them to step inside.
First —
The Situation
Located at one of Buenos Aires' most iconic landmarks, Lucciano's Obelisco needed to create an identity worthy of its prime location in a high-traffic urban area.
Second —
The Challenge
Stand out in one of the city's busiest zones and transform a gelato shop into a visual destination that captures attention and creates memorable experiences.
Third —
What We Did
We designed a playful building-block-inspired identity that turned the space into an Instagram-worthy landmark. Bold colors, LEGO-style textures, and a terrazzo floor created a vibrant, joyful atmosphere that invites customers to snap photos and share their experience.
Design for a super local brand
Conclusion
The result: a gelato shop that doesn't just serve great product — it becomes a destination worth visiting, photographing, and remembering.