Lucciano's

San Telmo

Lucciano’s opened a new location in San Telmo, the historic heart of Buenos Aires known for tango, cobblestone streets, and vibrant local culture. We designed a space that celebrates both the brand’s whimsical identity and the spirit of Argentine tradition.

Concept

Visualization

Documentation

Production

Installation

First —
The Situation

San Telmo is a neighborhood steeped in history and culture, attracting locals and tourists alike. Lucciano’s wanted a location that honored this rich context while offering a playful experience.

First —
The Situation

San Telmo is a neighborhood steeped in history and culture, attracting locals and tourists alike. Lucciano’s wanted a location that honored this rich context while offering a playful experience.

First —
The Situation

San Telmo is a neighborhood steeped in history and culture, attracting locals and tourists alike. Lucciano’s wanted a location that honored this rich context while offering a playful experience.

Second —
The Challenge

Create a retail space that merges Lucciano’s dreamlike universe with the character of the neighborhood. The design had to reflect both brand’s identity and the essence of Argentine culture.

Second —
The Challenge

Create a retail space that merges Lucciano’s dreamlike universe with the character of the neighborhood. The design had to reflect both brand’s identity and the essence of Argentine culture.

Second —
The Challenge

Create a retail space that merges Lucciano’s dreamlike universe with the character of the neighborhood. The design had to reflect both brand’s identity and the essence of Argentine culture.

Third —
What We Did

We take references to Argentine heritage — through materials, colors, and spatial storytelling — and connect the brand to the local culture while creating a memorable experience for every visitor.

Third —
What We Did

Design for a super local brand

Conclusion

The San Telmo store captures the essence of Buenos Aires, blending the magic of Lucciano’s with the soul of the neighborhood. Visitors leave with more than ice cream—they take home a taste of Argentina’s vibrant culture.