CIF

Quilmes Rock

CIF needed to make an impact at Quilmes Rock, one of Argentina's biggest music festivals. The challenge? Standing out in an environment where everything competes for attention — the music, the crowd, the energy.

Concept

Visualization

Documentation

Production

Installation

Designed through architecture

Conclusion

The CIF activation showed that great design can compete with rock and roll. By creating a space as dynamic as the festival itself, we proved that brand presence isn't about shouting louder — it's about creating something people actually want to be part of.