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Rexona Carrera 2025
Vicente López
For Rexona's running event in Vicente López, we faced a unique challenge: connecting with thousands of runners in constant motion. We needed to create spaces that would make them pause while still capturing the brand's energy and freshness — moments of respite that felt just as dynamic as the race itself.
Built to move
Conclusion
By understanding the runner's journey, we created spaces that balanced energy with rest — proving that even in motion-driven events, thoughtful pauses can make lasting brand impressions.