Buenos Aires Ciudad case study header image

Buenos Aires Ciudad

Festival BA Gaming x AGS

Argentina Game Show (AGS) aimed to professionalize esports and establish the city as a gaming leader. Our challenge was to design and build the spatial infrastructure for this multi-day festival.

Conclusion

The stand proved that government presence at cultural events doesn't have to feel formal when designed with the audience in mind, it can become a natural gathering point that genuinely connects programs with the people they're made for.