Rexona All Body Deo

Pigmento Fest

Rexona needed to stand out at Pigmento Fest, a beauty and personal care brands festival, where every brand is competing for attention in a crowded, high-energy environment. The challenge was to create an activation that felt fresh, interactive, and aligned with the "Built to Move" philosophy of the new All Body Deo line.

Concept

Visualization

Documentation

Production

Installation

First —
The Situation

Establish Rexona's presence at Pigmento, a key event for beauty and personal care brands, introducing the All Body Deo line to a targeted audience.

First —
The Situation

Establish Rexona's presence at Pigmento, a key event for beauty and personal care brands, introducing the All Body Deo line to a targeted audience.

First —
The Situation

Establish Rexona's presence at Pigmento, a key event for beauty and personal care brands, introducing the All Body Deo line to a targeted audience.

Second —
The Challenge

Design an activation that captures attention in a sea of beauty brands while communicating the unique "all-over freshness" benefit of the product in an engaging, experiential way.

Second —
The Challenge

Design an activation that captures attention in a sea of beauty brands while communicating the unique "all-over freshness" benefit of the product in an engaging, experiential way.

Second —
The Challenge

Design an activation that captures attention in a sea of beauty brands while communicating the unique "all-over freshness" benefit of the product in an engaging, experiential way.

Third —
What We Did

We designed and built a bold vibrant activation space that invited festival-goers to experience the brand. Using dynamic visual elements, interactive zones, and strategic product displays, we created an environment that felt energetic and cool.

Third —
What We Did

Built to move

Conclusion

The Pigmento activation proved that even in a competitive beauty landscape, thoughtful spatial design and experiential thinking can make a brand impossible to ignore. Rexona didn't just show up — it created a destination within the festival.