Unilever

Expo Clean 2023

Unilever Professional needed a commanding presence at Expo Clean 2023, Latin America's leading trade show for cleaning and hygiene solutions. The goal was to showcase their diverse product portfolio while creating a space that felt premium, accessible and built for meaningful business conversations.

Concept

Visualization

Documentation

Production

Installation

Designed through architecture

Conclusion

The stand successfully transformed product presentation into experience, proving that even in B2B environments, spatial design creates the conditions for connection — and conversion.