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Lucciano's
Abasto Shopping
How do you make people stop, connect, and remember in a space saturated with options? We designed a spatial identity that turns a simple purchase into an unforgettable moment — a giant character that doesn't just sell gelato, it creates experiences.
Design for a super local brand
Conclusion
By creating an iconic character that invites interaction, we turned a gelato shop into a destination — a place where people don't just buy, they connect, smile, and share. In a crowded mall, we made Lucciano's impossible to miss and impossible to forget.