Lucciano's
Dot Shopping
When Lucciano's opened at DOT Shopping, the challenge was bringing their signature playful identity to a new neighborhood location. The goal: create a welcoming gelato destination that feels both familiar and fresh.
First —
The Situation
DOT Shopping needed a Lucciano's that captured the brand's iconic spirit while fitting seamlessly into the local community.
Second —
The Challenge
Design a space that maintains Lucciano's distinctive visual language while adapting to DOT's unique retail environment and neighborhood vibe.
Third —
What We Did
We developed a spatial design that balances Lucciano's playful brand identity with a refined, approachable aesthetic.
Design for a super local brand
Conclusion
The DOT Shopping location proves that strong brand identity can be flexible. By staying true to Lucciano's DNA while adapting to the local context, we created a space that works for both the brand and the community it serves.