Lucciano's
Calle Corrientes
Defined by marble textures, warm lighting and a striking golden structure that frames the brand experience: This Lucciano’s store was designed to reflect the energy and character of its surroundings.
First —
The Situation
Set in one of the city’s most emblematic streets, surrounded by historic theaters and constant movement, the store needed to capture attention and resonate with the cultural identity of the area while maintaining Lucciano’s premium feel.
Second —
The Challenge
Design a compact space that stands out in a visually saturated environment, referencing the theatrical context of Corrientes without becoming literal and balancing spectacle with functionality.
Third —
What We Did
We translated the spirit of the theater district into architectural elements: a marquee-inspired facade with warm lights, a bold golden structure acting as a stage frame, and rich materials that add depth and contrast.
Design for a super local brand
