Lucciano's
Galerías Pacífico
The intervention reimagines the classic ice cream parlor through a golden structure of sweeping arches, intricate textures, and dramatic lighting — bringing to life the brand’s iconic, dreamlike universe.
First —
The Situation
Lucciano’s, known for its playful aesthetics and premium products, was opening a new location in Galerías Pacífico—one of Buenos Aires’ most iconic shopping centers. The space had to stand out while respecting the building’s classic elegance.
Second —
The Challenge
Design a retail space that balanced the brand’s contemporary fantasy with the venue’s historic architecture. The concept needed to be visually striking, highly functional, and instantly recognizable as Lucciano’s.
Third —
What We Did
We created a retail environment where architecture meets storytelling: a golden arched structure, immersive lighting, and a backdrop mural that expands the brand’s whimsical universe. Our team led the spatial concept, art direction, and full design execution.
Design for a super local brand
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Conclusion
The result is an immersive space that makes Lucciano’s stand out in the heart of Buenos Aires — where every visit turns a simple ice cream into a memorable experience.